The Automotive Aftermarket Suppliers Association (AASA) will host a virtual summit on the concept of Minimum Advertised Price (MAP) on Nov. 19.
The summit will feature information to inform a choice about the implementation of a MAP pricing strategy.
Summit participants will receive a general overview of Minimum Advertised Price (MAP) policies, a walkthrough of the legal implications, best practices, a deep-dive into several case studies, and a “voice of the customer” segment with answers to many of the present “why or why not” concerns.
“Deciding whether or not to implement a MAP Pricing strategy is a complex decision, and questions often go unanswered with regards to best practices and timing,” said Paul McCarthy, president and chief operating officer for AASA. “This virtual summit will ensure the aftermarket is fully informed before making future pricing strategy decisions.”
AASA recommends that participants visit the AASA MAP Hub before the summit to view videos, presentations and FAQs from previous events to be fully prepared. Access the AASA MAP Hub HERE.
You can learn more and register for the AASA Map Virtual Summit HERE.