Auto Service World
News   October 6, 2017   by Adam Malik

AASA talks tech at conference

A panel discussion looked at global data and where it is headed at the AASA 2017 Technology Conference in Clearwater Beach, Fla. From left, moderator Scott Shriber of Babcox Media, Mark Seng, IHS Automotive, David Winter, TecAlliance, and Ted Hughes, Mahle Aftermarket

Technology is growing within the automotive industry and the aftermarket is certainly going to feel the impact.

Whether it was learning about e-tailing, telematics or the impact of government on technology, attendees of the Automotive Aftermarket Suppliers Association’s 2017 Technology Conference from Oct. 1-3 heard from industry experts on key topics within the digital revolution.

About 200 aftermarket professionals, including data engineers, marketers, retailers and tech providers, attended the event at the Hyatt Regency in Clearwater Beach, Fla. Themed, ‘Connecting the Technology Dots,’ keynote discussions examined the Trump effect on technology and how it could impact the aftermarket, as well as an examination on megatrends that are on the way, such as the connected car and electric vehicles, and how technology is evolving e-tailing.

A live technology demonstration from Schaeffler showed how augmented reality would work in automotive.

Other sessions included a panel discussion on global trends and a look at the use of virtual, augmented and mixed reality in automotive. A live technology demonstration allowed attendees to try out virtual and augmented reality equipment.

“Our presentations and speakers are addressing issues at the leading edge of technology in our industry,” said Bill Long, the AASA’s president and chief operating officer. “We’ve devoted our agenda this year to the major emerging trends so that attendees can gain strategies to enable their companies to seize opportunities with these new technologies.”

The association announced at the event that it would make a donation to the Aftermarket Charitable Foundation to assist with hurricane relief efforts.

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