Subscriber Services
Magazines & e-Newsletters
Auto Service World
News   November 16, 2012   by Auto Service World

Beck/Arnley recognized for its marketing initiatives

Beck/Arnley won a total of six awards during the Automotive Aftermarket Industry Week in Las Vegas at the end of October 2012.

Beck/Arnley, Uni-Select’s foreign nameplate division, won Auto International Association award for best packaging of a new product for a second consecutive year for its European Coolants Packaging. This award was presented during the Automotive Aftermarket Product Expo held in Las Vegas.

Beck/Arnley also won five 2012 Automotive Communication Council Awards. The prizes were presented during the Women’s Board reception held on October 30, 2012 in Las Vegas. Beck/Arnley was recognized for its Business-to-Business website ( and also received the top honors in the “Social media efforts”, “Newsletter to customer or “external” audience”, “Aftermarket Pinterest page” and “Facebook customization of an aftermarket company” categories.