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News   November 16, 2012   by Auto Service World

Beck/Arnley recognized for its marketing initiatives


Beck/Arnley won a total of six awards during the Automotive Aftermarket Industry Week in Las Vegas at the end of October 2012.

Beck/Arnley, Uni-Select’s foreign nameplate division, won Auto International Association award for best packaging of a new product for a second consecutive year for its European Coolants Packaging. This award was presented during the Automotive Aftermarket Product Expo held in Las Vegas.

Beck/Arnley also won five 2012 Automotive Communication Council Awards. The prizes were presented during the Women’s Board reception held on October 30, 2012 in Las Vegas. Beck/Arnley was recognized for its Business-to-Business website (www.beckfluids.com) and also received the top honors in the “Social media efforts”, “Newsletter to customer or “external” audience”, “Aftermarket Pinterest page” and “Facebook customization of an aftermarket company” categories.